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Marketing: You’re the Dungeon, Baby

Back in Nov 2020 I wrote a thread on Twitter that changed how I think about marketing and promotion. It uses the classic fantasy dungeon as a metaphor for the marketing funnel. It’s some of the best work I’ve done and I’ve been meaning to get it...

The Death of Kickstarter, the Birth of Meaning

I’m driving along I-70 passing through Illinois, to Indiana, on my way back home. It’s part of a 12 hour drive back from a NYE trip to visit friends in Kansas City. I’ve got a joke from Twitter running through my mind and, in a fit of solo road trip...